1132_Consumer Behavior in Entrepreneurship_345855
Registration:Now ~ Any Time
Course Period:2025-06-01 ~ 2025-06-30
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Course Intro

Course Resources

  • 113-2 Schedule
  • 01了解消費者行為.ppt
  • 02消費者行為與行銷策略.ppt
  • 03知覺與學習.ppt
  • 04記憶與知識.ppt
  • 05動機、價值觀與涉入(2).ppt
  • 06自我、人格與生活形態.ppt
  • 07態度形成與改變.ppt
  • 08消費者情感.ppt
  • 09消費者購買決策過程.ppt
  • 10購買情境與購後過程.ppt
  • 15網路消費者行為.ppt
Teacher / 羅彥棻

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