1132_Marketing Management_345756
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Course Intro
Course Resources
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2025國立臺北科技大學EMBA 桃園班行銷管理-02102025
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行銷環境與消費者行為 2025_0317
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Marketing Orientation - Antecedents and Consequences - Journal of Marketing 1993
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互動行銷：顧客投入 (1)
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SERVICE
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行銷短視病
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行銷短視病
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行駛不懂網評的心
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Dove White Paper
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best ads of adweek廣告連結
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可樂大戰廣告連結
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可樂大戰補充資料
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Dove補充資料
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ASICS廣告連結
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（譯中個案)Starbucks China Managing Growth through Innovation
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starbucks_onward
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體驗行銷
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ch01
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ch14
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ch04
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ch05
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ch07
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ch06
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ch11
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ch02
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ch10
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ch12
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ch13
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ch09
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ch03
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ch08
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人格特質與生活型態
Teacher / 耿慶瑞
Teacher /
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