1132_Social Media and Interactive Marketing_342594
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Course Intro
Course Resources
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2025社群媒體與互動行銷
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行銷環境與消費者行為 2025_0317
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體驗行銷
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電子商務
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口碑動機補充
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霹靂布袋戲經營模式
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互動行銷：顧客投入
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20170222152914Interactive_Marketing_Exploiting_the_Age_of_Addressability_241729_229065
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CH06 消費者學習與記憶
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CH11 文化與次文化
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CH01 消費者行為導論
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CH09 消費者人格、自我概念與生活型態
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CH10 購買情境
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CH03 消費者購買決策
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CH04 消費者動機、價值觀與涉入
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CH08 消費者情緒
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CH02 消費者行為與行銷策略
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CH14 家庭
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CH07 消費者態度
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CH05 消費者知覺
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CH13 社會階層
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CH12 參考團體與意見領袖
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starbucks_onward
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SERVICE
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行銷短視病
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行駛不懂網評的心
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可樂大戰廣告
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Dove White Paper
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best ads of adweek廣告連結2022
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flow paper
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Marketing Orientation - Antecedents and Consequences - Journal of Marketing 1993
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[錄] 05140915
Teacher / 耿慶瑞
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