1071_The Brand Management and Marketing of Entrepreneurship_249595
Course Period:Now ~ Any Time
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Course Intro

Course Resources

  • 2019010115072301._創業543
  • 201901011508311.從宏達電-HTC-的品牌之路談起
  • 201901011509122.大陸小米的策略與創新行銷模式
  • 201901011509483._認識所處的經商環境
  • 201901011510224._品牌與行銷的觀念與釋例_Part_1總論
  • 201901011510575._品牌與行銷的觀念與釋例_Part_2_行銷研究和市場調查
  • 201901011512156._品牌與行銷的觀念與釋例_Part_3_擬定行銷策略或計畫
  • 201901011512577._品牌與行銷的觀念與釋例_Part_4_品牌命名與品牌定位
  • 201901011513398._品牌與行銷的觀念與釋例_Part_5_產品政策
  • 201901011514249._品牌與行銷的觀念與釋例_Part_6_價格政策
  • 2019010115151010._品牌與行銷的觀念與釋例_Part_7_行銷工具_通路與推廣政策
  • 2019010115155711._品牌與行銷的觀念與釋例_Part_8_其他重要觀念補充+科技行銷案例
Teacher / 陳月平

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