1071_The Brand Management and Marketing of Entrepreneurship_249595
Course Period：Now ~ Any Time
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Course Intro
Course Resources
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2019010115072301._創業543
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201901011508311.從宏達電-HTC-的品牌之路談起
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201901011509122.大陸小米的策略與創新行銷模式
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201901011509483._認識所處的經商環境
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201901011510224._品牌與行銷的觀念與釋例_Part_1總論
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201901011510575._品牌與行銷的觀念與釋例_Part_2_行銷研究和市場調查
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201901011512156._品牌與行銷的觀念與釋例_Part_3_擬定行銷策略或計畫
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201901011512577._品牌與行銷的觀念與釋例_Part_4_品牌命名與品牌定位
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201901011513398._品牌與行銷的觀念與釋例_Part_5_產品政策
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201901011514249._品牌與行銷的觀念與釋例_Part_6_價格政策
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2019010115151010._品牌與行銷的觀念與釋例_Part_7_行銷工具_通路與推廣政策
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2019010115155711._品牌與行銷的觀念與釋例_Part_8_其他重要觀念補充+科技行銷案例
Teacher / 陳月平
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